Thursday, January 10, 2008

Psyop: Guinness Dot

Check out this awesome ad that Psyop recently did for Guinness! My bud Miguel Salek showed it to me, he worked on it there last fall. I love the simple story, it reminds me of Chuck Jones' "The Dot and the Line", but only in the fact that both involve a short narrative involving dots and lines as charcters. It's stuff like this that makes working in New York unlike working anywhere else. So many people still think of "New York animation" as just the indie animators like Bill Plympton, or further back, Max Fleischer, but today there are so many different types of animation going on here. Psyop's well known in the motion graphics world for stuff like this, and man oh man, do they do it well!

(ignore the held frame at the end, whoever posted this just left it like that I guess)


msalek said...

thats what happens

Kevin Williams said...

That's sexy!